Celebrating 10 Years of Daisies at Dawn!

The Charitable Collection...

Sheila’s Daisy designs are a favourite for many, and not just because of their stunning design and enamel colours...

Since 2014, the Daisy jewellery collections—Daisies at Dawn, Diamond Daisies, and Coloured Daisies—have been supporting local and national charities, and other good causes, and this year we've reached the huge total of £133,000 in donations! This amazing result is down to all our fantastic customers and supporters who enable us to support charities including Orkney Charitable Trust and Pancreatic Cancer Action Scotland.

Over the last two years, the collection supported Multiple Sclerosis Society Orkney, which is part of the national MS Society, and run by a small team of volunteers, many of whom have MS or a family member affected by the condition. Orkney has the highest rate of MS in the world, according to the last major study conducted in 2012. We’re delighted that throughout 2022 and 2023, the Daisy collections raised over £33,000 for the charity.

The inspiration begin Sheila's Daisies jewellery...

The idea of creating a charitable collection first sparked in 2014 when Sheila wanted to support one of her former employees, Emily Findlay. Emily was diagnosed with neuroblastoma aged 14, a rare type of cancer that mostly affects babies and young children. Following two and half years of operations and treatment, Emily was stable for 18 months and began working at Sheila Fleet Jewellery, until she sadly relapsed in January 2014. 

Emily: “Sheila called and told me she wanted the range to be based around a flower and asked me what my favourite flower was. At the time, I was away for surgery and I have to admit I was on quite a lot of strong pain killers when I shouted out 'daisies!', and looking back I'm not sure if it even was, but ever since that day it has been my favourite.”

Sheila: “Emily's choice was rather special to me as years before, I had chosen daisies for my wedding day. I made my wedding dress, cape and hat with daisy lace, along with my bouquet of fresh daisies. Sadly, I lost my husband Rick to Pancreatic Cancer in 2013. Rick was a lover of photography and one of his most iconic photographs was a picture of daisies taken at dawn below our home and workshop. It was this photo I used to help me design Emily’s daisies—it’s a tribute to Rick's life and memory too.” 

After Emily's support fund ended in May 2018, Sheila Fleet Jewellery continued to work with the Orkney Charitable Trust from June 2018 to December 2019, supporting many other campaigns such as ‘Every Child should be Warm in Bed’, where we were able to donate and deliver 50 warm bedding bundles thanks to Daisy purchases.

Emily: “I'm so incredibly happy that ‘Daisies for Emily’ is now ‘Daisies at Dawn’ and is supporting more fantastic charities. I will be truly forever grateful to Sheila and the Fleet family.”

Supporting Age Scotland Orkney in 2024 & 2025

Age Scotland Orkney has been providing support for older people in our community for over 25 years. The charity offers help and support to older people who live in their own homes, giving them their dignity, choice, and independence, and helping them enjoy a good quality of life.

The charity works with a range of groups, both statutory and voluntary, local and national, on issues that have an impact on the lives of all older people.

Until the end of March 2026, a donation* from all sales of Sheila’s Daisies collections—Daisies at Dawn, Coloured Daisies, and Diamond Daisies—will go towards supporting the fantastic work done by Dementia Services at Age Scotland Orkney.

We hope to continue to support many amazing charities and good causes, locally and nationally, in the years ahead. Thank you for your support. We hope your Daisy jewellery brings a ray of sunshine into your life.