Sheila Fleet Edinburgh at 4 Hanover Street has been named Store Design of the Year at both the NAJ Awards and the Retail Jeweller UK Jewellery Awards.

Sheila Fleet Jewellery is celebrating a double award win for its Edinburgh store at 4 Hanover Street, having been named Store Design of the Year at the 2026 National Association of Jewellers (NAJ) Awards. This latest accolade follows the store’s success at the Retail Jeweller UK Jewellery Awards in July, where it also took home the Store Design of the Year title.

The award was presented at a ceremony held at the International Convention Centre in Birmingham on 8 October 2026, attended by more than 380 guests from across the UK jewellery industry. The awards recognise excellence, innovation and achievement across 15 categories, celebrating the talent and creativity of the jewellery trade.

The judges’ comments praised the store’s design:

“Judges were unanimous in their admiration for this stunning, innovative and immersive store. Sculptural forms, discreetly integrated technology, and storytelling, come together beautifully, reflecting the designer's love of nature, and the geology of Orkney and of Edinburgh.”

Reflecting on the NAJ award, Martin Fleet, Managing Director at Sheila Fleet Jewellery, had this to say:

“We're delighted to have won a second national award for our new store in Edinburgh. The National Association of Jewellers judges unanimously agreed that it was one of the most innovative and creative retail stores they had seen this year. For Sheila to get the recognition for the revolutionary design is amazing. Her passion will now continue into the development of our next retail development in Kirkwall, Orkney, which will be equally immersive and spectacular, taking inspiration from Sheila’s love of geology and Orkney’s coastline. We're very honoured that the company and Sheila have received this award from the National Association of Jewellers, and we want to thank our wider team for all the great work they do to support us, along with our loyal customers and visitors from the last 34 years.”

The award-winning Edinburgh store brings together the distinctive identity of Sheila Fleet Jewellery, reflecting the designer’s love of Scotland’s landscapes, geology and natural forms in a welcoming and immersive retail environment.

Accepting Store Design of the Year at both the Retail Jeweller and NAJ Awards 2026

Founded in Orkney, Sheila Fleet Jewellery is renowned for its distinctive designs inspired by Scotland’s landscapes, history and culture. Each piece is designed, made and finished at the company’s Orkney workshop, with five retail locations across Scotland.

Winning two major industry awards for store design in the same year is a wonderful recognition of the creativity behind the Edinburgh store and the company’s commitment to delivering an exceptional customer experience.