On Saturday 5 July 2025, Sheila Fleet opened her luxurious two-storey jewellery shop at 4 Hanover...
The Charitable Collection...
Sheila’s daisy designs are a favourite for many, and not just because of their stunning design and enamel colours. Since 2014, the daisy jewellery collections—Daisies at Dawn, Diamond Daisies, and Coloured Daisies—have been supporting local and national charities, and other good causes, and this year we've reached the huge total of £169,000 in donations! This amazing result is down to all our fantastic customers and supporters who enable us to support charities such as Orkney Charitable Trust, Pancreatic Cancer Action Scotland, and MS Society Orkney. Throughout 2024 and 2025, the collection supported Dementia Services at Age Scotland Orkney, raising almost £34,000 for the charity!
Supporting Scotland's Charity Air Ambulance throughout 2026 & 2027
Many rural areas of Scotland, including Orkney, rely on the expert medical services provided by Scotland’s Charity Air Ambulance (SCAA) and its ability to rapidly transport seriously ill people to hospitals across mainland Scotland. SCAA’s mission is to ensure that no one in Scotland suffers or dies because medical help cannot reach them in time.
Until the end of March 2028, a donation* from sales of Sheila’s daisy collections—Daisies at Dawn, Coloured Daisies, and Diamond Daisies—will go towards supporting the fantastic work done by Scotland’s Charity Air Ambulance. We hope to continue to support many amazing charities and good causes, locally and nationally, in the years ahead.
The inspiration behind Sheila's Daisies jewellery...
The idea of creating a charitable collection first sparked in 2014 when Sheila wanted to support one of her former employees, Emily Findlay. Emily was diagnosed with neuroblastoma aged 14, a rare type of cancer that mostly affects babies and young children. Following two and half years of operations and treatment, Emily was stable for 18 months and began working at Sheila Fleet Jewellery, until she sadly relapsed in January 2014.
Emily: “Sheila called and told me she wanted the range to be based around a flower and asked me what my favourite flower was. At the time, I was away for surgery and I have to admit I was on quite a lot of strong pain killers when I shouted out 'daisies!', and looking back I'm not sure if it even was, but ever since that day it has been my favourite.”
Sheila: “Emily's choice was rather special to me as years before, I had chosen daisies for my wedding day. I made my wedding dress, cape and hat with daisy lace, along with my bouquet of fresh daisies. Sadly, I lost my husband Rick to Pancreatic Cancer in 2013. Rick was a lover of photography and one of his most iconic photographs was a picture of daisies taken at dawn below our home and workshop. It was this photo I used to help me design Emily’s daisies—it’s a tribute to Rick's life and memory too.”
After Emily's support fund ended in May 2018, Sheila Fleet Jewellery continued to work with the Orkney Charitable Trust from June 2018 to December 2019, supporting many other campaigns such as ‘Every Child should be Warm in Bed’, where we were able to donate and deliver 50 warm bedding bundles thanks to Daisy purchases.
Emily: “I'm so incredibly happy that ‘Daisies for Emily’ is now ‘Daisies at Dawn’ and is supporting more fantastic charities. I will be truly forever grateful to Sheila and the Fleet family.”
